Marconi Jicks-Managing change in a company in severe crisis Essay

Marconi Jicks-Managing change in a company in severe crisis - Essay Example First, Managing Individual Emotions and Reactions to Change is the most complex and difficult due to the fact that nobody can please everybody and most especially nobody can satisfy the desire and need of everybody. Each person has needs that define their motivation which ultimately dictate their emotions and reactions. The Marconi stakeholders are no different. The mismanagement of the individual’s emotion and the resulting reaction to change is likened to a virus that can infect everybody making the company collectively resistant to any needed change. Second, Implementing the Change Agenda, Incorporating Hard and Soft Elements, after being threatened July 2001 to be put out of the job, each of Marconi’s remaining employees have their backs against the wall already. False application of the diplomatic or persuasive approach also known as the soft approach may not hold true to everybody the same is true to the opposite or hard approach. And Fifth, Leadership of Change is the least complex and difficult of all the issues since Mike Parton already has the imprimatur to effect change from the leadership of Marconi and is recognized by all stakeholders. Men are nonetheless resilient to change. Adversities or crisis in a culture normally makes the entire society more cohesive in achieving a common goal. However, a crisis that threatens the very livelihood of the employees tends to make each individual to prioritize providing for their family first instead of dwelling in abstract concepts such as the impetus to change. The measure of the conference’s impact can be effectively determined by the amount of change that happened thence and the actual support it garnered amongst the different stakeholders. The conference was able to show the presence of Mike Parton and the commitment of the leadership of Marconi which settled the percolating restiveness in the company amongst the stakeholders. The conference most

Current issues in Public Relations Essay Example | Topics and Well Written Essays - 2750 words

Current issues in Public Relations - Essay Example However, it is because of this reason that there has been concern and effort to control PR efforts utilizing these methods (Yoon 2005; International Public Relations Association (IPRA) 2007). Thus, there is a for continuous and developing research on the opportunities, limitations and concerns raised regarding SEO, RSS and social communication networks in contemporary PR practice. Major trend in information and telecommunication technologies have focused on personalizing systems for its users. According to Weber and her associates (2003) the market, pertaining to internet users, has decidedly been customer driven. SEO's are one of the obvious indications of the demand power of internet users. Queries are dependent on users' prerogative and SEO service providers model their products to suit the convenience of their users. In a similar manner, RSS feeds are based on demand or subscription based on user supplied parameters. In the case of social network communication, there are voluntary membership is often a requirements and considerable privacy clauses are implemented. On the other hand, traditional PR initiatives have been characterized to be general in structure and composition but specifically motivated (Fall 2004). One of the major considerations has always how to get a specific message to as many audiences without alienating third parties. In the case of these technologies, PR campaigns directed through these channels are considered to be more streamlined and efficient (IPRA 2007). Moreover, feedback channels allow for improving strategies and materials. However, this also creates vulnerabilities: there is greater risk of critique, increased technological requirements to monitor reactions and greater necessity to develop social, political and cultural sensitivity (Fall 2004). In a similar vein, Curtin and Gaither (2008) point out that there is a need to understand how these developments are changing PR audiences and communication channels. Considering the range and projected growth of these channels and internet communication in general, its significance is expected to continue to rise. One factor that has particularly supported this trend is the abundance of independent and open source technologies that have become the foundation of personal communication systems and content requirements. This has been apparent in the communication channels to be considered in this study as well. Relevance to the Marketing Mix and Strategies The need to understand the significance of new PR communication channels is at the core of marketing principles or concerns. One of the common realizations is that marketing fundamentals change significantly given that SEO, RSS and social networking operate digitally and often virtually. Considering the impact to the marketing mix, alone, there are significant competencies that have to become attuned to new perspectives (Pieczka 2002). One of the important realizations is that though the internet effectively eliminates traditional barriers to communication but also raised exposure, access and security threats. For the purpose of this study, the relevance of the topic to marketing professionals will be discussed based on how SEO, RSS and social networking. There is generally no variation in marketing materials developed for traditional and